Having worked across both EMEA and APAC markets, I bring a wider perspective to branding, packaging and advertising than most. I've delivered work for Amazon, BrewDog, Landor and M&C Saatchi, covering everything from visual identities and packaging to award winning ad campaigns that boost engagement and sales. I'm equally comfortable thinking through strategy as I am getting hands on, and I lean on Adobe Creative Cloud, generative AI and design psychology to get there.