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GILLETTE - 360 Products Advertisement Campaign  

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COLLEGE PROJECT

ROLE

Creative Lead, Art Direction,  Illustrations, Animation

YEAR

2020

PROJECT BRIEF

I was tasked with creating a product campaign for an existing brand containing ads in at least 1 medium with a series of at least 3 ads including mockups for print media. For online media, I was tasked to create ads using minimum 2 features of any social media platform and to adapt a series of ads in Google Display Ads format with pre-given sizes. Along with this, I was tasked to create BTL Ad Activity, Transit Ads, point of sale with a dummy and GIFs.

MY ROLE

I chose the brand Gillette, an American brand having personal care products like shaving supplies and razors for their USP of providing good quality products with newest technology to attract loyal customers. The product I chose for this was ‘Gillette fusion Proglide Man’s shaving razor’. My idea behind this was to relate the razor with a formula one racing car to portray the qualities of being fast, sharp, and flexible. With the help of my creative skills, I created a multimedia product campaign and gave it a tagline – Born to Perform.

“This product campaign was published in Ads of the world.”

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GUERILLA AD

Cleanliness is a must, especially when it comes to crowded places like trains and subways. For this, I created a guerilla ad of cleaning equipment in the shape of razor to attract target consumers commuting via these means.

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BTL AD

Taking the benefit of funfairs and events happening around us everywhere, to get more customer attention, I set up an activity like podium racing in which whoever wins, will get a discount coupon from Gillette.

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Point of Sale

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Social Media and Google Display Ads

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Transit Ad

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Banner Ads

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Banner Ads

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