A 360° product campaign for Gillette Fusion Proglide, designed to showcase performance through speed, precision and control. Inspired by Formula One racing, the razor is reimagined as a high perfomance machine, translating its sharpness and flexibility into a bold, dynamic visual system. The campaign rolled out across print, digital, social, transit, point of sale and BTL activation, adapting seamlessly across formats from Google Display ads to motion GIFs. 
Publised on Ads of the Worls