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SUNTORY - ON THE ROCKS
On the Rocks 0.0
Gen Z is choosing to drink less, but they are not choosing to opt out of social moments. They still want to celebrate, connect and feel part of the vibe, without the pressure or the hangover. On the Rocks 0.0 introduces premium alcohol free cocktails that look and taste just as good as the originals. Through bold visuals and public space activations, the campaign reframes alcohol free drinking as inclusive, social and unapologetically fun.
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