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We won a D&AD New Blood Award for 24 minutes until Penguin fixed the screen. (I mean, until the glitch was fixed.) Instead of a traditional book campaign, we created an experience where Penguin fixes your cracked phone screen while you spend 24 minutes in an activation space discovering typography, handwriting your own typeface (pangram) and reconnecting with reading. Screen time turned into reading time.
Creative partners: Elena Greenway and Zi Rong Huang (Billy)
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